Dear list members,
Please find below a reminder for the Special Issue CfP “Advances in survey sampling with social media advertisements”. Please note that the deadline for extended abstracts has been extended to February 9, 2024. Full papers
will be due in Fall 2024.
*** Apologies for cross-posting ***
*** Abstract submission deadline extended to February 9, 2024 ***
Call for Papers: Special Issue in
International Journal of Social Research Methodology
Advances in survey sampling with social media advertisements
Guest editors:
Steffen Pötzschkea,
Michael Zoorobb,
Bernd Weißa
aGESIS
– Leibniz Institute for the Social Science
,
bMeta Platforms
We invite paper submissions on “Advances in survey sampling with social media advertisements” for a tentatively
approved special issue in the International Journal of Social Research Methodology
(IJSRM).
Survey sampling with social media advertisements was virtually non-existent a decade ago, but it has been increasingly
adopted in recent years, especially for otherwise hard-to-reach populations. The increasing use of the approach warrants a more systematic review of its methodological particularities, advantages, disadvantages, and challenges; as well as practical and theoretical
knowledge sharing of best practices using this method.
Submissions to the issue will either (a) describe empirical research that
samples via social media advertising and sheds light on relevant methodological questions or (b) make novel theoretical or methodological contributions. Please note that the call is not limited to research using a specific social media platform.
Possible topics include, but are not limited to, the following:
●
Discussion of suitable/innovative use cases (e.g., surveying otherwise hard-to-reach populations),
●
Comparing social media recruited samples to external benchmarks or to one another,
●
Strategies for measuring and mitigating bias,
●
Influence of different features of ad campaigns – such as campaign optimization strategies, campaign length,
audience targeting, ad placements, text, and images/video – on the cost and sample composition of social media recruited samples,
●
Use of AI-based optimization features (such as lookalike audiences and automated A/B testing) and their impact
on the survey process and sample composition,
●
Use of advertisements in combination with chatbots, messenger services or survey apps,
●
Role and impact of the design decisions taken regarding features comparable to “classic” survey design elements
(e.g., wording of advertisements in their function as survey invitation),
●
Impact and management of other contextual factors – such as user comments on advertisements, the advertiser’s
identity or timing of the survey,
●
Ethical and data privacy considerations, and
●
Insights from social media survey sampling about social media platform algorithms or survey research methods
more broadly.
Please submit extended abstracts (a maximum of 1000 words), along with co-authors and affiliations, to
ad-sampling-si@gesis.org by
February 9, 2024.
We anticipate providing feedback on acceptance in Spring 2024. Please note that full papers will have to be submitted in Fall 2024 (see timeline below).
Please note that IJSRM has a
two-stage submission process for Special Issues.
After an initial review and expression of interest in the Special Issue proposal, the journal’s editors have invited us to submit a Stage 2 proposal.
Reviewing process
The Special Issue will apply a multi-stage reviewing process. First, the submission of an extended abstract (maximum of 1,000 words) is required.
These extended abstracts are mandatory and serve as a basis for the guest editors to decide on the inclusion of individual papers in the Stage 2 submission to the journal. After the positive review of the Special Issue Stage 2 submission by the journal’s editors,
authors are invited to submit a full paper which will be subject to peer-review with at least two experts in the field.
Timeline (revised)
Please direct any questions to
ad-sampling-si@gesis.org
Find this CfP online:
https://www.gesis.org/en/gesis-panel/gesis-panel-home/calls