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Call for Papers: Special Issue in International Journal of Social Research Methodologyhttps://www.tandfonline.com/journals/tsrm20 Advances in survey sampling with social media advertisements Guest editors: Steffen Pötzschkehttps://www.gesis.org/en/institute/staff/person/steffen.poetzschkea, Michael Zoorobhttps://michaelzoorob.com/about/b, Bernd Weißhttps://www.gesis.org/en/institute/staff/person/bernd.weissa aGESIS – Leibniz Institute for the Social Science , bMeta Platforms We invite paper submissions on “Advances in survey sampling with social media advertisements” for a tentatively approved special issue in the International Journal of Social Research Methodologyhttps://www.tandfonline.com/journals/tsrm20 (IJSRM). Survey sampling with social media advertisements was virtually non-existent a decade ago, but it has been increasingly adopted in recent years, especially for otherwise hard-to-reach populations. The increasing use of the approach warrants a more systematic review of its methodological particularities, advantages, disadvantages, and challenges; as well as practical and theoretical knowledge sharing of best practices using this method. Submissions to the issue will either (a) describe empirical research that samples via social media advertising and sheds light on relevant methodological questions or (b) make novel theoretical or methodological contributions. Please note that the call is not limited to research using a specific social media platform. Possible topics include, but are not limited to, the following: ● Discussion of suitable/innovative use cases (e.g., surveying otherwise hard-to-reach populations), ● Comparing social media recruited samples to external benchmarks or to one another, ● Strategies for measuring and mitigating bias, ● Influence of different features of ad campaigns – such as campaign optimization strategies, campaign length, audience targeting, ad placements, text, and images/video – on the cost and sample composition of social media recruited samples, ● Use of AI-based optimization features (such as lookalike audiences and automated A/B testing) and their impact on the survey process and sample composition, ● Use of advertisements in combination with chatbots, messenger services or survey apps, ● Role and impact of the design decisions taken regarding features comparable to “classic” survey design elements (e.g., wording of advertisements in their function as survey invitation), ● Impact and management of other contextual factors – such as user comments on advertisements, the advertiser’s identity or timing of the survey, ● Ethical and data privacy considerations, and ● Insights from social media survey sampling about social media platform algorithms or survey research methods more broadly.
Please submit extended abstracts (a maximum of 1000 words), along with co-authors and affiliations, to ad-sampling-si@gesis.orgmailto:ad-sampling-si@gesis.org by January 12, 2024. We anticipate providing feedback on acceptance in Spring 2024.
Please note that IJSRM has a two-stage submission process for Special Issueshttps://files.taylorandfrancis.com/TSRM_SpecialIssue_Guidelines.pdf. After an initial review and expression of interest in the Special Issue proposal, the editors have invited us to submit a Stage 2 proposal. Timeline
* October 25, 2023: Call for Papers issued * January 12, 2024: Extended abstracts due * February 5, 2024: Authors are informed about inclusion in stage two submission to the journal * February 9, 2024: Stage 2 submission * Spring 2024: Upon final acceptance of the Special Issue, authors receive feedback on their papers and an invitation to submit a full paper. Full papers will be due for submission six months after this date. Reviewing process The Special Issue will apply a multi-stage reviewing process. First, the submission of an extended abstract (maximum of 1,000 words) is required. These extended abstracts are mandatory and serve as a basis for the guest editors to decide on the inclusion of individual papers in the stage 2 submission to the journal. After the positive review of the Special Issue, authors are invited to submit a full paper which will be subject to peer-review with at least two experts in the field.
Please direct any questions to ad-sampling-si@gesis.orgmailto:ad-sampling-si@gesis.org
Find this CfP online: https://www.gesis.org/en/gesis-panel/gesis-panel-home/calls